Increase Your Sponsorship Revenue with Digital Advertising on Map Your Event
As an event organiser, securing sponsorships and advertising revenue is key to funding and enhancing your event experience. Traditionally, printed brochures have been the go-to medium for showcasing sponsors and advertisers, but with the rise of mobile technology, there’s now a better way.
Why Digital Advertising is Better Than a Paper Brochure
Printed brochures have their place, but they come with limitations. They are static, costly to produce, and once printed, cannot be updated. They also provide no measurable insights into how many people actually see or engage with sponsor ads.
In contrast, Map Your Event offers a dynamic and interactive platform that not only enhances sponsor visibility but also provides measurable engagement data.
Here’s why this approach is superior:
Increased Visibility – Unlike a static brochure, sponsor banners and adverts are integrated throughout your event’s digital schedule and overview pages, ensuring consistent exposure to attendees.
Measurable Impact – Map your Event tracks impressions and click-throughs for each sponsor and advertiser, allowing you have tangible ROI metrics.
Real-Time Updates – Need to add a last-minute sponsor or change an ad? Digital updates can be made instantly, unlike printed materials.
Sustainable and Cost-Effective – Save on printing costs while reducing environmental impact. Plus, digital ads allow for tiered pricing models, maximizing your revenue potential.
How You Can Monetise This Opportunity
With the ability to display sponsor banners, integrated ads, and dedicated sponsor and advertiser lists, you can create compelling packages that appeal to businesses looking for high engagement with event attendees. Hereare some suggestions on how you can structure your monetisation strategy:
Tiered Sponsorship Levels – Categorise sponsors into different levels, each offering different options for visibility within the app. Premium sponsors get prime placement with larger, more frequent exposure.
Featured Ad Placements – Offer advertisers the chance to have their banner appear in high-traffic sections such as the schedule or event overview pages.
Exclusive Sponsorship Opportunities – Provide limited, high-visibility placements for key sponsors who want maximum exposure, such as ‘Official Event Partner’ spots.
Performance-Based Pricing – With impression and click-through tracking, you can offer data-driven sponsorship packages, where advertisers pay based on actual engagement.
By moving beyond a traditional paper brochure and leveraging digital advertising on Map Your Event, you can unlock new revenue streams, offer greater value to sponsors, and enhance the attendee experience with a more interactive and engaging platform.
Ready to elevate your sponsorship strategy? Contact us today to learn how Map Your Event can transform your event’s digital advertising potential!
